$1800 SOHO Package

The SOHO package is designed specifically for a Small Office / Home Office owner to get themselves on to the web in an organised and cost-effective way.

To get started, all you need is what you know already - the whys and wherefores of your own business - and a basic idea of how you'd like a web site to help your business.

We'll work through a series of well-defined steps developed over a dozen years in the business, to get your site launched painlessly in a few short weeks.

Free Consultation.

Getting Started: For local clients, these consultations usually take place at your office and generally take about an hour. They are free and without obligation. We can also do this via email, phone or instant messaging. Time is taken to understand your requirements, answer your questions and explain how we can help your business. At this meeting, we find out what type of website you are interested in. We discuss the pros and cons of various solutions, discuss your needs and expectations of having a website. The purpose of this initial meeting is to provide you with enough information to allow you to decide whether you want to go on to the next step.
Fixed-price quote.: You will get a no-obligation quote with details of the work to be done. No surprises.
Signing the Contract.: We will agree contract details and the deposit payment will be made.
Personal Consultant.: You will have a personal design/implementation consultant at your finger tips.
From start to finish, you deal one-on-one with your own personal expert to guide you through the process and advise, educate, and guide you every step of the way.

Phase 1 - Setting the Direction

Deciding what you want to say to your customers.: This is often the hardest part of the process, but it really sets the direction for the design, layout, and architecture of your web site. For example, it will determine if the focus should be on information, support, branding, or hard sales.
Choosing the design.: Based on your goals, and your current logo / branding artwork, this is the time to choose a "visual template" for the site - the design that brings all the individual pages together as a coherent professional web site. You might choose from a number of pre-built templates, or follow the general style of other sites you have seen and particularly like.
Getting your site on the Internet.: Domain registrations, DNS services, email forwarding, web hosting packages... the list of voodoo goes on. There's a couple of decisions to be made based on how much you want to spend on these third-party services, but everything gets put into place for you before the build phase begins.

Phase 2 - The Technical Build

Coding the page templates and CMS.: The designs are converted to HTML code, with placeholders for all the words and pictures. Templates are integrated into a fully customised Content Management System - so that you can update your site at any time you like, without additional cost. The site will be built on a special development server where you can see the progress as it happens.
iPhone microsite.: It's the fastest growing platform for mobile access to your business. You'll get a mobile version of your key information, formatted specifically as an iPhone 'Web App' microsite.
Product/Photo Gallery.: If you need one, it's installed at this stage, and you can start uploading and tagging your information before launch. Choose from a number of different styles and techniques.
Daily Calendars.: Let your visitors see your days of operation, your availability in the coming months, or simply mark off holiday schedules.
Progress Check.: Before the site shifts from its temporary home on a development server to the final hosting service with all the interactive code, we'll review the site and the second payment will be made. You'll also be given some pointers on how to optimize your site wording to give good search engine results.
Software for interactivity.: Using PHP and Python, AJAX and a bunch of other tools, included in this package is a direct customer response / request form, and a way to gather email addresses for newsletters or direct mailout marketing.
Email Integration.: You'll get an account with the Customer Messaging Network - for sending great looking newsletters and broadcast email campaigns with low bounce rates.
Google Analytics, Mail, and SEO coding.: Leverage the power of Google's services, to keep in touch with your customers, and attract new ones. The SOHO package includes setup of a dedicated Google Analytics account, integrated into your site, and tied in with your CMS to allow SEO Search Engine Optimisation.

Phase 3 - The Launch

Final Pre-launch Tweaks.: You get one round of revisions to the site templates. For example - adding small repetitive blocks of information, colour-matching, adjustments for screen sizes, or juggling the layouts in light of your final content.
Thorough Testing.: The site is thoroughly tested prior to uploading to your choice of host. All links will be double checked, HTML validation will be undertaken, email and interactive forms will be tested.
Domain transfer.: If this has been a relaunch of your existing site, it may have been built in a "parallel universe" to leave your current site operating. One of the last steps is to make sure it's ready to go live for your customers by the launch date, and can be switched over without a glitch.
Signing off.: Final payments. A full instruction manual delivered to you with all the information you need going forward. Logins and passwords transferred. DNS switched. Lights, cameras, action - and the site is launched...

Post Launch

Once things go live, you're going to notice little things that you didn't notice in the heat of the moment. No problems - there's an allowance for 4 half-hour design/technical fixes during the first 30 days - included in the price.

If you've opted for one of the business grade hosting plans, there's guaranteed uptime and site operations, plus same-day attention to technical problems.

You will get a short list of recommended promotional methods and SEO specialists to help you in the ongoing promotion and advertising of your site on the Internet.

Mobile/SMS 0403 893 567 : Email info@sydneysoho.com